Microsoft Office

If you blog on a SharePoint site like we do, chances are you want to know how many people visit your site, how they find it, and other information about your readership. Unfortunately, the native SharePoint usage reports are not much help for the kind of information you want to see.

However, there are a couple free Web analytics programs that are easy to hook up and use. One of the newest is Microsoft adCenter Analytics. Because the site says it’s a limited Beta, you have to register and then wait for an invitation to join the program. It typically takes a few days to hear back from them, but when you receive your invitation you can follow their simple instructions to create a profile and add the script to your site.

The thing is, their instructions don’t address what to do on a SharePoint site. So that’s where we come in. I’ve seen a few blog posts and videos out there about how to add other analytics scripts to a SharePoint blog, but they all seem either light on detail or leave out a key piece of information, so I shot my own video, Add Microsoft adCenter analytics to your SharePoint blog home page.

As the title suggests, I show only how to add the script to your home page. This will capture lots of great numbers about home page usage, but does not capture information about individual posts.

Microsoft adCenter Analytics

Learn about the latest adCenter AnalyticsBeta features and enhancements, including ten different customizable reports. This free, on-demand web analytics solution helps you easily understand user engagement and online marketing campaign performance. Today, we invite you to join our program: Microsoft adCenter AnalyticsBeta—formerly Project Gatineau.

Understand User Engagement
Track audience behavior—from click to conversion—all in one place. The application’s dashboard and advanced report graphics help you view your data at a glance, so you can make key decisions quickly and efficiently.

Gain Control—Tailor for the Right Audience and the Right Time
You can even assess performance of your other pay-per-click programs—including Google and Yahoo. Easily track ROI, conversion rates, revenue of banner, email, and direct response campaigns so you can monitor web site performance and better control the return on your marketing spend.

Gain Customer Intelligence and Insight
You can rely on adCenter Analytics to help you understand your site traffic, customer intent, behavior, and campaign performance. Build your own customized dashboard and review which campaigns are working well. This next-generation web analytics system puts key data at your fingertips, including: Dashboards
Traffic & History
Visitor Loyalty
Pages & Content
Referrals
Goals
Commerce
Paths
Funnels
Visitor Information

Get Started Today
Register now to realize the power of an end-to-end web tracking system.