Microsoft Office Live Small Business and Marketing Expert John Jantsch Team Up
To help small businesses prioritize and navigate the social media landscape, marketing expert John Jantsch and Microsoft Office Live Small Business (http://www.smallbusiness.officelive.com) have created a free eBook titled “Let’s Talk: Social Media for Small Businesses,” available for download at http://smallbusiness.officelive.com/socialmedia/.
Determining what new social media tools should be used by small businesses can be a daunting task for time-strapped entrepreneurs. However, as millions of consumers continue to incorporate these tools into their daily lives, it’s clear that social media is no passing fad. In fact, as individuals are embracing social media more than ever, so too are small businesses. According to the latest study by New York-based Access Markets International (AMI) Partners Inc., over the next 12 months about 500,000 small businesses will use social networking as a resource for advertising and promotional activities.
The book offers the following tips:
• A Web site is priority one. Social media tools can enhance and extend a small business’s Web presence and ultimately drive more visitors back to its Web site. If the business already has Web site, its content should be up to date and give visitors a clear call to action, such as who to contact or how to get more information. If the business doesn’t have a Web site, tools such as Office Live Small Business (http://www.smallbusiness.officelive.com) can help get one started for free.
• Bet on blogging. Blogging is the doorway to other social marketing and where businesses can likely get excellent return for the time invested. Why? Because search engines love blog content. Creating frequent, keyword-rich posts can help a business show up more frequently in search results, as well as convey the personality behind the business. A business can provide a range of content such as tips and information on its products and services, industry trends, customer profiles and more. Customers can then comment, allowing businesses to engage them in conversation and deepen relationships.
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