Marketing messages that work now — home, family, friends
When the future is worrisome, people retreat to comfort — and that means home, family, and friends. In the coming months, more Americans will be spending their leisure time at home rather than going out. Fortunately, there are ways almost every entrepreneur can take advantage of this trend.
Can your product or service help people spend more time with their friends and families, or make that time a better experience?
If you sell housewares, for instance, marketing messages that show your products being used by a happy family playing board games or watching movies at home together can make your product more appealing.
If you own a housecleaning service, your ads should convey how spending a little bit of money on your company’s services gives parents time to spend on what’s really important — family time.
If you own a catering service, maybe now is the time to focus less on corporate events and more on intimate affairs. Use your marketing materials to show how your company can make that family gathering truly special.
If you own a beauty salon, offer a mother-daughter special. Mom’s more likely to get that pedicure if she feels like it’s also a bonding experience with her teenager.
Whatever your business, consider offering family discounts, or four items for the price of three, or “bring a friend” specials. If customers feel like your company offers a way to give their family or friends a hard-earned treat, you’ll assuage a little of their guilt about spending money — and they’re more likely to spend it with you.
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