Track SharePoint blog usage with Microsoft adCenter Analytics
Monday, December 1st, 2008
If you blog on a SharePoint site like we do, chances are you want to know how many people visit your site, how they find it, and other information about your readership. Unfortunately, the native SharePoint usage reports are not much help for the kind of information you want to see.
However, there are a couple free Web analytics programs that are easy to hook up and use. One of the newest is Microsoft adCenter Analytics. Because the site says it’s a limited Beta, you have to register and then wait for an invitation to join the program. It typically takes a few days to hear back from them, but when you receive your invitation you can follow their simple instructions to create a profile and add the script to your site.
The thing is, their instructions don’t address what to do on a SharePoint site. So that’s where we come in. I’ve seen a few blog posts and videos out there about how to add other analytics scripts to a SharePoint blog, but they all seem either light on detail or leave out a key piece of information, so I shot my own video, Add Microsoft adCenter analytics to your SharePoint blog home page.
As the title suggests, I show only how to add the script to your home page. This will capture lots of great numbers about home page usage, but does not capture information about individual posts.
Learn about the latest adCenter AnalyticsBeta features and enhancements, including ten different customizable reports. This free, on-demand web analytics solution helps you easily understand user engagement and online marketing campaign performance. Today, we invite you to join our program: Microsoft adCenter AnalyticsBeta—formerly Project Gatineau.
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