PayPal button makes it easy to take customer payments online
Wednesday, April 1st, 2009
From the Microsoft Small Business Office Onlne weblog:
Before you begin
You will need to register for a free PayPal Business Account. If you already have a PayPal personal account, it is easy to upgrade to the business account. Inside the PayPal Business Account, there is a section called Merchant Services. I encourage you to sniff around this portion of the site, because along with the Create Buttons feature, PayPal offers a lot of free and useful e-commerce tools to keep your business running smoothly.
Create a PayPal payment button
PayPal offers not just one, but 5 payment button choices. This is fantastic because you can select a button that is a perfect match for your site’s needs. The buttons to choose from are:
Add to Cart — Use it to sell multiples and variations of an item; it includes inventory tracking.
Buy Now — Designed for single purchases and/or the one-at-a-time customer.
Donate — Similar to the “buy now” single purchase button, but meant for donations.
Buy Gift Certificate — A single-purchase button that allows you to sell gift certificates in amounts you specify.
Subscribe — Great for reoccurring payments like membership dues or subscription fees.
So you can see that the benefits of PayPal buttons are not limited to only e-tailers with products to sell. Take your time deciding which button best suits your site. Be sure to factor in the goals you want to accomplish.
Next, sign in to your Office Live Small Business account. You will need to navigate to your site’s Page Manager and then select the page in which you want to embed the payment button. You can also insert the same payment button site-wide if you want to have a button that acts more like a permanent reminder or as a means of highlighting a special offer.







